THE INTERNET, WEB AUDIO, WEB VIDEO

The Internet, Web Audio and Web Video

1. Why internet is very important in broadcasting industry and what’s the impact of internet towards Audio and Video?

In my opinion, the television business has changed from provider-driven to consumer-driven. For broadcasters and operators – who used to decide whether content lived or died — the internet has proven to be a most disruptive development, looming menacingly over their profit stream. The internet is changing the TV business forever. Social television is a consequence of the convergence of TV and internet. Twitter, Facebook, and a growing list of tablet applications, allow ratings, checking-in and instantaneous communication between viewers, actors and characters. Soon applications will allow the sharing of snippets of programming. These are all builders of brand and programme loyalty. According to Kamleitner (2016), connected TVs are becoming mainstream now, with 50% of the TV market now shipping with an Internet connection (typically Wi-Fi). Additionally, tens of millions of media players have been shipped and connected to Internet-enabled traditional TVs, mostly from Apple (Apple TV), Amazon (Fire), and Google (Chromecast). In this context, other service providers such as cable companies are also set to provide Internet-related content in addition to their current programs through platforms from companies like aiotv. Being connected represents the key to any Smart TV. Given that supporting Ethernet or Wi-Fi networking (or both) opens up a whole range of possibilities, the TV can now connect to the home network, thus enabling access to everything that’s stored on the home PC (photos, movies, music, etc). The TV can also connect to the Internet to deliver popular over-the-top (OTT) services to audiences.

2. List down the Type of Online Radio Station and the Type of Online Video. (Give points and explain with examples)

Online Radio Station

1. Chart Shows: Chart shows are a classic program type that we can add as our  favourite list. Music chart shows are a countdown of the top-rated songs for the week or the month. We can create a chart of our own based on audience opinion and listener demand. As an example for chart shows is Carta Era or Carta Hits 20.

2. Live Shows: Live online radio programs are broadcast in real time. There are plenty of options when it comes to live shows such as talk session, an interview or live-event coverage.  Broadcasting live is a fantastic way to engage your listeners in real-time events, by taking live calls, and allowing shout-outs. For an example, Hot FM radio station  has a segment where they invite actor or actress to live while they are on air.

Online Video

1. Viral Video: This type of video happens when it gets massive support and feedback from the public. For example, the ‘Flip Bottle’ challenge and the ‘Is it because I am Chinese’ video.

2. Corporate video: is for the purposes of training and orientation, sales, and marketing public relations. From there they can advertise their own products and do sales and marketing to achieve their target audience. For example McDonald video corporate advertisement.

3. Testimonial Video: The content of this type of video is basically a review of certain products a company wants to promote and advertise to the public. For example, Johanis Sani on YouTube make videos of the products she use and like.