WORKSHEET : MASS MED COM167 TERMINOLOGY

1. Copyright : A legal right that grants to the owner of a work protection against unauthorized copying.

2. Broadcasting : Using wireless technology to instantaneous reach a wide audience.

3. Morse Code : Telegraph code of dots and dashes invented by Samuel Morse.

4. Channel Allocation : The placement of assigned spots on the electromagnetic spectrum to individual broadcast stations.

5. Videotext : An experimental system for delivering electronic newspapers to homes via television sets.

6. Domain : The portion of an Internet address that identities the network that handles the account.

7. Lobbying : Any attempt to influence the voting of legislators.

8. Exclusive : A story granted to just one news outlet.

9. Corporate aids : Community relations activity in which a company helps society on a large scale.

10. Pitching account : Presenting new ideas for ad campaigns to a prospective client.

11. Stereophonic sound : Recording technique in which tracks are placed individually.

12. Compact discs : Plastic discs with digitally encoded music or speech read by lasers.

13. Residual news : Stories about events that are recurrent of long-lasting.

14. Credibility gap : The difference between what a government says and what the public believes to be true.

15. Streaming : Sending live video and audio over online applications.

16. Stringers : Independent journalists who are paid only for material used.

17. Video news release (VNR) : A ready-to-broadcast videotape designed for use in television news.

18. Puffery : Exaggeration in advertising claims.

19. Target marketing : The process of breaking up the advertising audience into diverse segments to reach those individuals most likely to purchase a particular product.

20. Pitching Account : Presenting new ideas for ad campaigns to a prospective client.

21. Media buyers : Advertising agency personnel who purchase ad time and space.

22. Trial balloons : Leaks in which the source reveals that some action is being considered, in order to rest public feeling about the action before going ahead with it.

23. Public relations : All the activities that maintain a beneficial relationship between an organization and it is various public.

24. Hypertext links : Highlighted words and images within a web page that allow the user to move to another site by pointing and clicking a mouse button.

25. Protocols : Software codes that enable one computer to communicate with another.

26. Must Carry Rules : FCC regulations that require cable systems to carry all local television stations within the system’s area of coverage.

27. Video on demand : Services that allow subscribers to order recent feature films, sporting events, concerts, news items, and special events at any time; television clips that users can access whenever they want.

28. Soundscan : A point-of-sale computer system that determines sales for best-selling records lists.